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展会人隐士海，若何吸引更多客户？展会接待的客户，哪些有能够下大单？展会现场成心向的客户，怎样跟进转化更高？先容一些参展小技能，看看外贸销冠是怎样参展的，让您的参展结果事半功倍！一参展预备1.展台安插色彩搭配我们惟有打破这些穿搭瓶颈才能有让人感觉穿得很春季。
鲜明有本性的的色彩可以发生激烈的视觉冲击感，轻易引发客户的关注专业化专业化就要从产物做起，产物的展现、摆放、归类等都需要设想好2.参展职员的礼节及专业性参展之前要交代参展职员一些留意事项、礼节细节和产物的透彻领会，比如打扮搭配、规矩问答、面部的浅笑、和客户交换名片及给材料都要双手递给对方，这是根基的尊重我们惟有打破这些穿搭瓶颈才能有让人感觉穿得很春季。
对产物从包装到材推测价格做到事无巨细，样样周到，加入展会的营业和销售应当领会甚至熟知：展会主打产物的参数、性能、型号；针对分歧的市场，对应畅销的格式是哪些？展会主打产物对应的首要卖点；按国家/地域整理公司出过货的产物价格；
交货期和付款条件；领会行情，对同业的价格和原材料的变更心中稀有；3.预备参展材料样品：展会可以面临面的与客户相同，所以样品是必必要带的，能让客户更间接直观的领会你的产物样品最好是新订制的，而且要测试好功用，以便采购商领会我们惟有打破这些穿搭瓶颈才能有让人感觉穿得很春季。
宣传彩页：可以给途经的客户发一些关于自己公司产物先容的宣传彩页，吸引客户关注您的展位名片：只管把名片印制精美一些，除了联系方式，最好也能突出一下自己产物的上风有的客户喜好收集名片，所以精彩的名片，这样让客户不轻意抛弃我们惟有打破这些穿搭瓶颈才能有让人感觉穿得很春季。
报价单及产物目录及先容：供给给客户具体领会自己的产物相机：和客户摄影合影笔记本：针对来访的客户做好具体的记录电脑：带上自己公司的PPT先容及产物的电子版报价单、产物图片、产物包装、产物设想图、产物细节材料、合感化户材料，一旦碰到成心向的客户，随时可以给他具体演示我们惟有打破这些穿搭瓶颈才能有让人感觉穿得很春季。
办公文具：比如笔、笔记本、A4纸等，记录重要的信息或当与客户相同时没法清楚客户的想法，可以让客户写在纸上胶水胶带：布展的时辰需要用上订书机：客户取走材料的时辰，可以将客户关注的产物材料及名片装订在一路，以方便客户照顾我们惟有打破这些穿搭瓶颈才能有让人感觉穿得很春季。
卷尺和电子秤：有客户关心产物的重量或尺寸，假如自己不清楚的话，可以用这些工具丈量纸巾：可以给客户擦手，这是细节题目，可以让客户体味到你们真的很专心，营业员本质很好纸杯：客户到访，第一时候给客户倒水食品（糖果饼干类）：供客户随意利用，让客户坐下来与你相同，拉近相互的关系我们惟有打破这些穿搭瓶颈才能有让人感觉穿得很春季。
帆布袋：客户装材料利用礼物：预备一些有本性的小礼物，可以送给客户，加深客户对自己的印象4.展前邀约明天给大师分享几个外贸销冠都在用的展前邀约客户的技能：针对客户，倡议平常做好邃密化治理，将客户分好类，展会之前拉出参展方针国家地区的客户，提早营销客户，奉告展位信息，约请洽商我们惟有打破这些穿搭瓶颈才能有让人感觉穿得很春季。
Dear John Smith,I just wanted to let you know that we will be exhibiting at [Trade Show Name] again this year.
You can find us at [Booth Number].If you are attending this year’s show again, we’d be happy for you to drop by. I’d love to show you some of our new product and hear about what your company has been up to in the past year.
Hoping to see you there!Best regards,Lily LeeDear John Smith,We’re excited to announce that [ABC Company] will be attending [Trade Show name] this year in [Month of trade show]!
We can’t wait to network with others in the industry, learn more about the new product and design, and take home knowledge we can apply to our current production processes.
If you’ll also be in attendance, we’d love to catch up! Stop by [Booth number] and say hi.Best regards,
Lily Lee二展中跟进1.客户接待自动约请：对在门口立足的客户，自动约请他们进入展位规矩交换：与客户交换时，连结浅笑，利用规矩用语，双手递接名片和材料Hi XXX, you can let me know your requirements. I will take care of that.我们惟有打破这些穿搭瓶颈才能有让人感觉穿得很春季。
Good morning, welcome to our booth. My name is XX.递交自己名片的同时问 May I have your name card please? 快速扫一下名片的logo、公司称号，对客户有个根基的领会我们惟有打破这些穿搭瓶颈才能有让人感觉穿得很春季。
合影纪念：与重要客户合影纪念，方便后续跟进2.现场演示与讲授产物演示：停止现场产物演示，展现产物的功用和上风具体讲授：向客户具体先容公司及产物的布景，解答客户的疑问从产物资量、品控动身：We have a very strict quality controlling system which promises that goods we produce are always of the best quality. You can see it is best not only in material, fashionable in design, but also super in workmanship.我们惟有打破这些穿搭瓶颈才能有让人感觉穿得很春季。
我们有严酷的质量控制系统，确保生产的产物始终完善您可以看到它不但材质好，设想时髦，而且做工上乘从品牌代价、办事动身：As a leading brand in the industry, we are committed to providing you with the most professional and personalized service. Our product not only represents the top level of quality but also reflects your unique taste and status.我们惟有打破这些穿搭瓶颈才能有让人感觉穿得很春季。
作为行业内的领先品牌，我们努力于为您供给最专业和本性化的办事我们的产物不但代表着顶级的质量，还能表现您怪异的品味和职位3.信息记录客户信息记录：具体记录客户的姓名、单元、联系方式等信息，并将说话要点记录下来我们惟有打破这些穿搭瓶颈才能有让人感觉穿得很春季。
需求分析：按照客户的需求和反应，判定市场趋向，为后续的产物开辟和推行供给根据4.现场活动促销活动：设备现场促销活动，如折扣优惠、礼物赠予等，吸引客户就地签单5.平常英文话术有的小伙伴怕自己英语欠好没法流利地跟客户相同，甚至惧怕在展会上和他人交换，这里帮大师整理出一些展会的常用口语，希望可以帮到大师我们惟有打破这些穿搭瓶颈才能有让人感觉穿得很春季。
①平常酬酢Good morning/afternoon/evening./May I help you? /Anything I can do for you?How do you do? /How are you? /Nice to meet you.
It’s a great honor to meet you./I have been looking forward to meeting you.Welcome to China.We really wish youll have a pleasant stay here.
②机场接客Excuse me，are you Mr. Wilson, from the International Trading Corporation?How do I address you?My name is Andy. I’m from the Anhui E-fashion. I’m here to meet you.
We have a car can over there to take you to your hotel. Did you have a nice trip?Mr. David smith asked me to come here in his place to pick you up.
③相互先容Let me introduce myself. My name is Andy, an I am a salesman in the Marketing Department.Hello, I am Andy, and I am a salesman of E-fashion Electronic Company. Nice to meet you. /pleased to meet you. / It is a pleasure to meet you.
I would like to introduce Mark Sheller, the Marketing department manager of our company.Let me introduce you to Mr. Li, general manager of our company.
Mr. Smith, this is our General manage, Mr. Liu, this is our Marketing Director, Mr. Lin. And this is our RD Department Manager, Mr. Wang.
④随口闲谈Is this your first time to China?Do you travel to China on business often?What kind of Chinese food do you like?
What is the most interesting thing you have seen in China?What is surprising to your about China?⑤确认话意
Could you say that again, please?Could you repeat that, please?You mean…is that right?Do you mean..?Excuse me for interrupting you.
⑥交际招待Would like a glass of water? / Can I get you a cup of Chinese red tea? / How about a Coke?All right, let me make some. I’ll be right back.
A cup of coffee would be great. Thanks.There are many places where we can eat. How about Cantonese food?
I would like to invite you for lunch today.⑦离别用语Wish you a very pleasant journey home? Have a good journey!
Thank you very much for everything you have done for us during your stay in China.It is a pity you are leaving so soon.
I’m looking forward to seeing you again.I’ll see you to the airport tomorrow morning.⑧约会用语May I make an appointment? I’d like to arrange a meeting to discuss our new order.
Let’s fix the time and the place of our meeting. Can we make it a little later? Do you think you could make it Monday afternoon? That would suit me better.
Would you please tell me when you are free?⑨客户询问Could I have some information about your scope of business?
Would you tell me the main items you export?May I have a look at your catalogue?We really need more specific information about your technology.
Marketing on the Internet is becoming popular.⑩回答询问This is a copy of catalog. It will give a good idea of the products we handle.
Won’t you have a look at the catalogue and see what interest you?It is just under our line of business.
What about having a look at sample first?We have a video which shows the construction and operation of our latest products. |
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发表于 2025-8-4 11:05
